SVAMA Product Management Morning Forum
Tuesday March 9, 2010
8:30 - 10:00 AM
Using real-world case studies, Jennifer Berkeley of The Insight Advantage will lead an interactive session exploring
- The use of primary customer research to support a value delivery approach for products and services;
- The pros and cons of different research methodologies;
- How product professionals can work collaboratively within their value ecosystem to understand what their customers value.
Take aways:
- How primary customer research supports a value delivery approach
- Networking and discussion with other professionals focused on value delivery
Speaker Bio:
Jennifer Berkley is passionate about helping companies and individuals benefit from having a customer focus in everything they do. She has extensive research experience using a variety of tools (surveys, focus groups, one-on-one interviews) to help integrate the voice of the customer into organizations to help them increase customer loyalty and retention. Prior to launching The Insight Advantage in 2000, she held a variety of roles at a global training/consulting firm, including product management—all focused on helping ensure that their customers were wild fans of their products and services.
Location:
Il Fornaio
The Wine Room
302 South Market Street
(at the Sainte Claire)
San Jose, CA 95113
408.271.3366
map
Morning Forums are $5 for SVAMA members, $15 for non-members. All attendees are responsible for purchase of their own breakfast.
RSVP:
To help the restaurant staff plan appropriate seating, please RSVP to egh@mktgmech.com no later than noon Monday March 7, 2010 or contact Ellen Grace Henson at 408-292-7476.
Visit SVAMA online at www.svama.org.
|
