Master Mechanics

Ellen Grace Henson

Ellen Grace Henson is a strategic product management, marketing, and technology consultant who has worked with companies in diverse markets including manufacturing, energy, enterprise applications and services, interactive and streaming media, database, personalization, interactive training, networking, communications, and collaboration.

Ellen Grace drove product and marketing communications activities as VP Marketing for WorkSpot, an open source business services start-up. Before this executive position, Ellen Grace spent nine and a half years at Silicon Graphics, where she proved her management, leadership and influencing skills across both hardware and software products. Ellen Grace brings skills in managing all aspects of a product's lifecycle to MARKETING MECHANICS’ clients.

Early in her career, after graduation from MIT, Ellen Grace spent five years as a graphics software engineer and technical manager. This experience added technical depth to her creative and strategic skills and helped build her unique ability to translate between technical capabilities and market requirements.

Joseph B. Rickert

With a rare depth and breadth of experience acquired through executive positions in both start-ups and established companies, Joseph B. Rickert brings innovative, yet pragmatic, approaches to product management and marketing challenges. Joseph has worked in highly technical companies [test equipment, networking, pc’s, computing, and bio technology] and clearly understands the attributes beyond technology that are critical to successful products.

As a founder and Vice-President of Marketing and Sales for Scotts-Valley Instruments, Joseph drove integration across product, marketing, and revenue strategies.

Prior to his Silicon Valley career, Joseph worked in the demanding arena of Washington D.C. government contractors building complex analytical models for government agencies.

Educated in mathematics and philosophy, Joseph combines big-picture thinking with high-leverage tactics and consistently delivers value to MARKETING MECHANICS’ clients.