Service Highlight

Market Assessment

Marketing Mechanics practices a disciplined, quantitative approach to market assessment that enables the focused exploration of revenue opportunities. We provide a rational, information-driven process for optimizing your investments in customer-centric solutions.

The Marketing Mechanics' assessment process develops in three stages:

Fully characterize the initial target market for a product or service
Determine the industry dynamics, competitive offerings and alternate solutions that delimit the opportunity for a particular class of products or services. Estimate the size of the market that is actually available to your product.
Examine the special circumstances constraining or enabling your company's operational reach (e.g. budget, required ROI, sales effectiveness, channel position, etc.) to estimate the size of the market that is uniquely accessible to your company.

At each stage we build the appropriate statistical models to quantify assumptions, critical information, market size and risk. These models confer distinct advantages over less quantitative approaches to market assessment including:

Identify and measure uncertainty associated with critical assumptions
Quantify the effects of dynamic interactions among key market variables
Identify the sensitivity of outcome to key assumptions and thereby estimate the value of missing information
Examine tradeoffs through what-if analyses
Communicate assumptions, market interactions and results in a transparent, consistent fashion
Link market assessment information to company wide business intelligence systems and examine the implications for market strategies, forecasts, revenue, pricing models and other operational activities.